Posts by Estie Rand
135: Price Anchoring with Sean Doyle (Part 2)
When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales…
135: Price Anchoring with Sean Doyle (Part 1)
When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales…
134: Leadership With Integrity with Nicole Jansen (Part 2)
134: Leadership With Integrity with Nicole Jansen (Part 1)
133: The Keys To Launching A Start-Up With Steve Hoffman (Part 2)
One of the biggest mistakes start-ups make is sticking with the same idea that hasn’t been working for too long because they are afraid to fail. In today’s episode Steve pulls back the curtain for us and lets us in on the secrets to successful start-ups. My Guest Steve Hoffman: Steve founded three-venture funded and…