14: The Science Behind Copywriting that Actually Sells with Mary Rose “Wildfire” Maguire
Mary Rose “Wildfire” Maguire, founder of Maguire Copywriting, is an accomplished direct response copywriter and digital marketing consultant. With over 30 years experience in marketing, copywriting, newsletter creation, design, and communications, she helps CPAs and small businesses market their practice.
Her journey to the place she’s at now took her all 30 years! Tune in to hear her journey from employee, to NSA speaker, and the stroke of luck that landed a job in marketing at a cyber security company, leading to her epiphany that launched her third official business, Maguire Copywriting.
Mary Rose also shares her struggle of landing business in her chosen niche. She knows the CPA’s need her marketing help, but they don’t seem to realize it… what’s a marketer to do?
13: Winning at Shark Tank & the Start-Up Scene with Waive Car Founder Isaac Deutsch
Isaac Deutsch is the co-founder and CEO of WaiveCar, a ride sharing company offering free use of a fleet of electric cars, each with an LCD display on top for advertising. Isaac comes from the real estate world where he worked on both commercial and residential projects. He took that passion and molded into a new kind of business.
Isaac describes the brainstorm behind WaiveCar, what’s it like to be on Shark Tank and get a deal! as well as gives us a window into the tech startup world, which is fascinatingly different than the small business world not only in the day to day, but the entire business model.
12: How Giving Out Free Books Built His First 7-Figure Business with Nick Nanton
An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Nick is a leading expert on branding and storytelling, and has authored more than two dozen best-selling books (including the Wall Street Journal best-seller StorySelling™) and produced and directed more than 50 documentaries, earning 5 Emmy wins and 18 nominations. Nick speaks to audiences internationally on the topics of branding, entertainment, media, business and storytelling at major universities and events.
Nick is also the CEO of DNA Media, and oversees a portfolio of companies with over 3000 clients in 36 countries. He is an award-winning director, producer and songwriter who has worked on everything from large scale events to television shows with the likes of Steve Forbes, Ivanka Trump, Sir Richard Branson, Brian Tracy, Jack Canfield (creator of the Chicken Soup for the Soul Series), Michael Gerber and many more.
He has been featured in USA Today, The Wall Street Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany, and has appeared on ABC, NBC, CBS, and FOX television affiliates across the country as well as on CNN,FOX News, CNBC, and MSNBC from coast to coast.
Nick is a member of the Florida Bar, a member of The National Academy of Television Arts & Sciences (Home to the EMMYs), Co-founder of The National Academy of Best-Selling Authors®, and serves on the Innovation Board of the XPRIZE Foundation, a non-profit organization dedicated to bringing about “radical breakthroughs for the benefit of humanity” through incentivized competition, best known for it’s Ansari XPRIZE which incentivized the first private space flight and was the catalyst for Richard Branson’s Virgin Galactic. Nick also enjoys serving as an Elder at Orangewood Church, working with Young Life, Downtown Credo Orlando, Entrepreneurs International and rooting for the Florida Gators with his wife Kristina and their three children, Brock, Bowen and Addison.
Nick shares his journey to the big time, peppered with marketing wisdom on how to create media buzz and build a big time brand, even for small businesses and service providers. Nick shares his current struggle with selling and publishing the documentaries he produces as the media world shifts from the big networks to the micro, while the audiences still value the big guys more – and producers are caught in the middle.
11: The Disaster of Business Conformity with Steve Sims
Over the past 24 years Steve Sims has quietly become the Wizard Of Oz to the world’s wealthiest celebrities, professional athletes, and successful entrepreneurs. He would be insulted if you called him a luxury “concierge”, because that would imply that he’s picking up Taylor Swift’s dry cleaning and walking P. Diddy’s dog. Sims’ clients already have people for that. They call Sims when they’re looking to drop a million dollars to get married at the Vatican or reserve a rocket to the International Space Station.
Today Steve tells us how he went from door bouncer to guide for both the rich and famous, and even better, the richer and unknown, as well as putting a life changing spin on his current “struggles.”
10: Turning Leads into Gold with the Alchemist Entrepreneur Dov Gordon
Dov Gordon helps consultants, coaches and entrepreneurs develop a consistent flow of their ideal clients. The self titled “Alchemist Entrepreneur” helps turn leads into gold, much like the mythical alchemist turned lead into gold. By working on the underlying structure of the metal in order to turn something common into something priceless, Dov eschews flashy tricks and tactics and instead works on the core concepts of your marketing message and systematic implementation.
In this episode, Dov gives us some great tips, tools and frameworks for marketing as well as talks about how he built a business never having even held a job, and voices the common struggles of so many in lead generation, and targeting clients at different spending levels.