Meredith Crawford was living in a trailer with a tarp as the roof when she had the brain-sight to get involved in digital marketing. Fast forward eight years, she completed her MBA in marketing, helped The Venetian and Disney earn millions in their revenue through email marketing and has recently begun her own agency. Meredith teaches us how the larger companies use list segmentation and targeting in email marketing that we can apply in our small businesses. She also shares with us the struggle of not being a salesman, and needing to spend 90% of her time on sales to launch her company, and the tricks she uses to do online marketing instead of direct sales.