135: Price Anchoring with Sean Doyle (Part 2)
When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales…
135: Price Anchoring with Sean Doyle (Part 1)
When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales…