21: Become a Social Media Influencer with Forbes #4 Gen Z Marketer Mehak Vohra
Mehak Vohra cracked the code to becoming a social media sensation on three major platforms, and turning her popularity into a full time business. Starting out with YouTube, moving to Quora with hundreds of thousands of views, and most recently hacking virallity on LinkedIn, turning her influencer status into real money. Mehak shares with us her secrets to creating viral content and becoming an influencer, as well as the model for leveraging that to create a business. She also shares with us a very relatable struggle of consistency in business, specifically in regularly posting content and keeping up with your audience when you have a lot of other things going on, even when posting content is what created and builds your primary business. The solution to this dilemma might surprise you.
09: The Latest in Hyperlocal Social Media Strategy with Digital Marketer Mordecai Holtz
Mordecai Holtz is the co-founder and chief digital strategist at Blue Thread Marketing, a boutique agency based in Israel that serves clients across 8 countries, ranging from startups to the City of Jerusalem. Mordecai is also a key opinion leader for Huawei, and a blogger with contributions in Fast Company, Social Media Today, Business 2 Community, and Social Media World. He’s been quoted in Forbes, CMO, Inc. and was interviewed by Dukascopy TV about digital marketing.
He not only walks the walk, but talks the talk at various conferences including Socialbakers Prague 2018, IMEX 2017, TBEX Jerusalem 2017. He is an adviser to Blockchain Israel and has mentored several Jerusalem-based startups.
In this episode we hear how Mordecai runs all social media for a city on his own, on multiple platforms, utilizing the latest in social media geolocation and influencer marketing as well as his current struggle of how to make a good thing even better.