07: Why Being Super Niche is the Key to Success with the Infographic King Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, the #1 infographic agency in the USA and works with a clientele ranging from small businesses to Fortune 500 companies like Adobe, Google and Twitter.
In this episode we talk to Brian about how he was able to take something so super niche – infographics – and explode it to have clients across the spectrum of every industry and business type, as well as his current struggle having just returned from the SXSW conference with an explosion of new business, and not quite enough staff on hand to manage it.
Bonus segment of geek speak and Brian’s predictions for the future state of business over the next 5 years, including AI, chatbots, cryptocurrency, AR/VR and more!